Donald “Don” A. Baer (born September 17, 1954) is a media and communications director with a variety of businesses, non-revenue organizations, and authorities positions. He acquired a Bachelor of Arts degree from the University of North Carolina at Chapel Hill. In addition, Baer holds a Grasp's diploma in International Relations from the London Faculty of Economics and Political Science and a Doctor of Legal guidelines from Virginia College of Regulation.
Within the 1980s, Baer turned a New York lawyer, Patterson, Belknap, Webb & Tyler, who primarily characterize media corporations in courtroom. He then started his career as a journalist, labored in a US News & World report, overlaying politics and the White Home, American Lawyer, The New York Occasions and CBS Information.
The position of Don Baer within the Invoice Clinton regime  Between 1994 and 1998, Baer served as President Bill Bill Clinton, who served as chief government until he turned assistant to the Strategic Planning and Communications Director of President and White Home. Throughout his public office, he performed a key position in the Clinton administration, particularly in the 1996 re-election, where he helped an integrated communication technique by way of numerous inner and external businesses
. essential for writing to many presidential speeches, including the Union's state of play in 1995-2000, the second opening tackle, the 1996 determination on the Democratic Convention and the 50th anniversary of the Normandy Invasion. Nevertheless, he didn’t work during Clinton's condemnation process
Don Baer's experience in Discovery Communications
When the Baer sky was beneath Bill Clinton's administration, he returned to the personal sector as strategy director of Discovery Communications and Discovery Channel residence. He also turned Deputy CEO of the corporate. On this place, Baer was answerable for new tasks and acquisitions, corporate communications, research, public order and digital media strategy and operations.
Throughout Baer, Discovery's online gives expanded and their cellular video providers opened. As well as, Baer led the corporate's public affairs production, including the Emmy Award-profitable collection of selections that have raised the world, the documentary movie Brown versus Board, entitled "With All Deliberate Speed" and a collection of paperwork produced in collaboration with Thomas Friedman of New York Time.
Don Baer and Burson-Marsteller
In 2008, Baer turned part of the world's largest PR corporations, Burson-Marsteller, which is a part of the WPP. He was first vice-chairman of the corporate before he turned a worldwide chairman and CEO in 2012. Burson-Marsteller shouldn’t be a stranger to controversy as a result of he has been involved with the Saudi Authorities after the terrorist attacks of September 11, 2001 and the Monsanto campaign for genetically modified meals. . Even during Baer, as a CEO, the company was still involved in numerous issues
In 2011, e-mails leaked to the general public revealed that Facebook has paid Burson-Marsteller crops and spreads unfavourable stories from its competitor. The PR company tried to get excessive-profile US news sites corresponding to USA Right now and The Washington Publish to publish articles that may frighten Internet users about Google's privacy practices. Burson-Marsteller, who has previously participated in Microsoft's Google campaigns, was concerned within the case of former CNBC tech journalist Jim Goldman and former political journalist John Mercurio started excessive-profile media.
Goldman's and Mercury's pitch targeted on raising Google Social Circle privacy points, a Gmail-based mostly social networking function. In response to them, this function was designed to "cut off private use and deeply build personal files for millions of users – a direct and blatant violation of the [Google’s] agreement with the FTC [Federal Trade Commission]."
At first, Burson-Marsteller didn’t reveal who was behind this process. Nevertheless, Fb quickly admitted to the Every day Beast that it had employed a public relations firm for this function. In response, Burson-Marsteller's spokesman Paul Cordasco argued that the client had explicitly requested that their identify be withheld.
and the disclosure of those phrases should have been rejected. Once we speak to the media, we should adhere to strict standards of transparency for our clients, and this case emphasizes the absolute significance of this principle, Cordasco stated.
After Google's controversy over Facebook, Burson-Marsteller once more acquired criticism of the consultant Tunisian Islamic Celebration, referred to as the Ennahda Get together. This political get together was answerable for the formation of a coalition government in Tunisia in the course of the resurgence of the 2011 Arab Spring. Nevertheless, they might not stop terrorism and enhance the financial system. The Ennahda get together has also demanded the destruction of Israel and has been concerned in terrorist attacks towards numerous tourist providers. This contradiction was exacerbated by the truth that Burson-Marsteller initially rejected a suggestion for an Israeli filming campaign through which their representatives claimed that "if we approve this project, this will create a lot of negative reactions… Israel is a particularly controversial project."
first started with the Saudi authorities before that, the corporate had already helped the Saudi authorities to improve its picture after the 11 September terrorist assaults, which had given the corporate a contract for PR providers. which can also be referred to as Islamic Nato. This international initiative claims that it will "enhance cooperation between Islamic and non-Islamic countries and develop new initiatives to combat terrorism." the formation of Don Baer turned chairman.
Don Baer and Penn Schoen Berland (PSB) 19659004] Don Baer can also be chairman of another WPP PSP company. Initially, this research company targeted totally on making political marketing campaign methods. Since then, it has expanded its providers to clients reminiscent of McDonald's, Ford, Coca-Cola, GlaxoSmithKline, Microsoft and Walmart, providing info on strategic communications, advertising, behavioral analytics, fame, and model and product positioning. 19659002] In line with Don Baer, PSB has helped to elect 35 heads of government around the globe, including former Prime Minister Tony Blair. The corporate plays an essential position in shaping the political debate on 5 continents and has carried out over two million interviews. Even before Baer turned president of the PSB, he already had earlier expertise with PSB through the Clinton administration.
“While working with us in the Clinton administration [PSB helped] we really guided and shaped our direction as much as our election campaign, and this was true from 1994 to 2001, at the end of the presidency,” Baer stated
Don Baer and NewsGuard
In 2018 Don Baer turned an advisor to NewsGuard, a news classification agency. The corporate based by Steven Brill and Louis Gordon Crovitz aims to battle "fake news" with journalism in previous faculties. To this end, they made quite a lot of journalists evaluating commonly used news and knowledge pages for credibility and transparency on the idea of nine journalistic criteria. These embrace publishing false content, exposing conflicts of interest, exposing finance, and correcting errors. Then they provide the web site a pink score if it does not comply with the accuracy and duty or inexperienced score, whether it is. In addition, suppliers present something on the web site that seems like a nutritional label that provides details concerning the background and content material of the location and the rationale for its classification.
Although NewsGuard has not yet reached its target of seven,500 websites, it has already acquired a number of criticism of its scores. It’s because websites comparable to CNN and The Washington Submit, previously accused and proven to have reported counterfeits, acquired a green score. In addition, the US state-funded media telephone Voice of America was stated to be a reputable supply, despite the fact that it was reformed to help US national security targets. On the similar time, a more credible web site, RT, acquired a purple score for "doubts about other countries and their institutions", probably because of the essential songs concerning the US government and its allies.
NewsGuard is supported by authorities governments, neo-conservatives and powerful cash. This is able to explain why the Company could be very clear about certain information sites. One of many firm's CEOs, Louis Gordon Crovitz, is related to neo-conservative analysis institutes, the American Enterprise Institute (AEI) and the Heritage Basis. Meanwhile, its third-largest investor, Publicis Groupe, is related to many giant clients who might influence how NewsGuard evaluates websites that provide correct reviews that produce dangerous publicity for these corporations.
As well as, the Advisory Board is made up of people with doubtful interests, similar to those who have had high roles in public positions or with media and personal corporations. A few of its members embrace former Minister of Interior Security Minister Tom Ridge, self-proclaimed "propagandist chief" Richard Stengel, former head of the Central Group (CIA) and Nationwide Safety Company (NSA) Michael Hayden and Jessica Less,
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